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Oct 6, 2021

Kingdom and Sparrow

Designed and Executed Legacy-Challenger Brand Webinar

The branding agency in question is an award-winning creative house combining fresh thinking and imaginative design to elevate and transform the brands of today. An B Corp branding agency with creative excellence & craft at its core is creating positive change through sustainable thinking & design.

About The Company

A key driver of Kingdom and Sparrow’s success is its dynamic team. The agency thrives thanks to a talented and diverse group of creative professionals united by their passion for distinctive branding and design. The culture at Kingdom and Sparrow is built on collaboration, creativity, and continual learning, fostering an environment where team members are encouraged to innovate and push the boundaries of conventional branding.

What truly distinguishes Kingdom and Sparrow in the industry is its unwavering commitment to client satisfaction. The agency places client needs at the forefront, working closely with each to craft tailored solutions that resonate with their unique brand identities. This client-centric approach has established Kingdom and Sparrow as a trusted partner in the branding sector, renowned for its strategic insight and transformative results.

What We Did

Sugar Beet assisted Kingdom and Sparrow in identifying new ways to impact and contribute to the branding industry. Demonstrating a strong commitment to shaping the future of branding, we designed and facilitated a pivotal webinar featuring Diageo’s Creative & Culture Director for Innovation, and a Co-Founder of Kingdom and Sparrow who both shared insights at the cutting edge of strategic innovation in the beverage sector. This masterclass, titled 'Challenging the Challengers,' delved into how legacy brands can adopt challenger brand dynamics to boost competitiveness and maintain relevance.

Our joint effort not only sparked a high-level exchange of ideas but also strengthened Kingdom and Sparrow’s position as a leader in transformative branding, allowing Sugar to help establish connections between established corporations, generating new business leads and drive business growth.

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